Exhibit design using advertising strategies
<p> This thesis proposal demonstrates the idea of using advertising strategies to engage the visitor, optimizing the short time the visitor spends in an exhibit. The art, object, and experience is treated as the product and the visitor, although they are not purchasing the product, is the cons...
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| Language: | EN |
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The George Washington University
2016
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10006498 |