| Summary: | This paper aims to identify the perceptions of the main stakeholders of IBM about the external communication strategies that have been applied on the potential use of disruptive technologies. A qualitative methodology with a case study approach was applied. Through the homogeneous sampling technique, six semi-structured interviews with stakeholders of IBM and one focus group with 11 university students were conducted. As a result, there is interest in Peruvians to know what disruptive technologies are; however, its dissemination has a commercial focus that is not generating development or relevant solutions in the local market. It is necessary that specialists and the media disseminate information that does motivate their use in a real and effective way.
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