Use of disruptive technologies in Peru
This paper aims to identify the perceptions of the main stakeholders of IBM about the external communication strategies that have been applied on the potential use of disruptive technologies. A qualitative methodology with a case study approach was applied. Through the homogeneous sampling technique...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Associacao Iberica de Sistemas e Tecnologias de Informacao
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10757/656663 |