B2B Marketing Method Adapted to Sales Improvement Through the Implementation of ABC Classification Tool and Inbound Marketing in SMEs

B2B Marketing Method Adapted to Sales Improvement Through the Implementation of ABC Classification Tool and Inbound Marketing in SMEs

El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado. === It has been found that the main causes of insufficient sales of different small and medium-sized enterprises (SMEs) is the low conversion rate of q...

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Bibliographic Details
Main Authors: Galvez-Torres, Erika, Cruz-Alfaro, Milagros, Cespedes-Blanco, Carlos, Raymundo, Carlos, Mamani-Macedo, Nestor, Dominguez, Francisco
Format: Article
Language:English
Published: Springer 2021
Subjects:
ABC classification
B2B marketing
Inbound marketing
Inventory
Quote
Sales
Sales funnel
Time management
Workflow
Online Access:http://hdl.handle.net/10757/656372

Internet

http://hdl.handle.net/10757/656372

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