Branding-CM00-201802

Description:The Branding course develops the tools required in each stage of the strategic creation of a brand from its analysis development and communication within a highly competitive market. Therefore branding implies the strategic management of a brand considering its different life stages the...

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Bibliographic Details
Main Authors: Mauricio Andia Martin Alonso, Pacheco Gamboa Aparicio Yuriella, Rosas Torres Oscar Alfredo Odon
Format: Others
Language:Spanish
Published: Universidad Peruana de Ciencias Aplicadas (UPC) 2020
Subjects:
Online Access:http://hdl.handle.net/10757/633521