The application of a model of social influence theory to the study of the effects of source similarity and source expertise on persuasion in an advertising setting /
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
The Ohio State University / OhioLINK
1981
|
| Subjects: | |
| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=osu1487156013008125 |