Multiple cultural identities in the domain of consumption: influence on apparel product response and brand choices of bicultural consumers

Bibliographic Details
Main Author:	Chattaraman, Veena
Language:	English
Published:	The Ohio State University / OhioLINK 2006
Subjects:	Social identity Cultural Identity Bicultural consumers Hispanic conusmers Ethnic consumer behavior Apparel consumption
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1163443932

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