Multiple cultural identities in the domain of consumption: influence on apparel product response and brand choices of bicultural consumers
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
The Ohio State University / OhioLINK
2006
|
| Subjects: | |
| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=osu1163443932 |