Media’s Strategic Use of Appeals and Cultural Values in Influencing Consumer Behavior and Purchase Intentions: An Examination of the Skin Whitening Phenomenon Among Highly-educated Young Chinese Adults

Media’s Strategic Use of Appeals and Cultural Values in Influencing Consumer Behavior and Purchase Intentions: An Examination of the Skin Whitening Phenomenon Among Highly-educated Young Chinese Adults

Bibliographic Details
Main Author:	Zhang, Zeyu
Language:	English
Published:	Ohio University / OhioLINK 2021
Subjects:	Mass Communications cultural values advertising appeals TV commercials skin whitening domestic brands consumer behavior purchase intention
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1626173058545024

Similar Items

The influence of advertising appeals on viral advertising, brand awareness, and purchase intention: The moderator role of hedonic personality
by: Wisnu Prajogo, et al.
Published: (2020-03-01)

Investigating the Effects of Intrinsic Motivation and Emotional Appeals Into the Link Between Organic Appeals Advertisement and Purchase Intention Toward Organic Milk
by: Jianming Wang, et al.
Published: (2021-10-01)

Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study
by: Waltrick, Davi Rogerio
Published: (2020)

An Experiment on the Effect of Sexual Appeal in Real Beer Advertising on Young Adults’ Purchase Intent and Attitude Towards Advertising
by: Lize Dias da Cunha, et al.
Published: (2013-12-01)

Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products?
by: Yue Lu, et al.
Published: (2021-08-01)

Pengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi
by: Debby Arisandi
Published: (2017-04-01)

Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products
by: Bumrungkitjareon, Tipaporn, et al.
Published: (2011)

Selling Sexy: A quanitative study on consumer attitude and purchase intention in response to sexual images in ads by luxury and non-luxury brands
by: Meinhardt, Sara, et al.
Published: (2016)

Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention
by: Ardalan Sameti, et al.
Published: (2017-07-01)

Mercury Contamination of Skin-whitening Creams in Phnom Penh, Cambodia
by: Thomas Murphy, et al.
Published: (2015-01-01)

Time or Money? The Influence of Warm and Competent Appeals on Donation Intentions
by: Yong Zhang, et al.
Published: (2019-11-01)

Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism
by: Syed Hassan Raza, et al.
Published: (2021-02-01)

How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness
by: Woohyuk Kim, et al.
Published: (2021-08-01)

Post-purchase advertisement readership behaviour and repeat purchase intentions of motor vehicle consumers
by: S. Brijball
Published: (2000-06-01)

Skin whitening among Cameroonian female university students: knowledge, attitudes, practices and motivations
by: Emmanuel Armand Kouotou, et al.
Published: (2017-04-01)

Impact of Status Consciousness on Consumer Purchase Intention and Brand Equity: the Mediating Role of Brand Associations
by: Hayat M. Awan, et al.
Published: (2020-03-01)

Odorless Glutathione Microneedle Patches for Skin Whitening
by: Yechan Lee, et al.
Published: (2020-01-01)

In-Game Advertising: Analyzing the Effects of Brand Congruity, Integration, and Prominence towards IGA Attitude and Purchase Intention
by: Santirianingrum Soebandhi, et al.
Published: (2017-12-01)

Traditional Asian Herbs in Skin Whitening: The Current Development and Limitations
by: Yibo Hu, et al.
Published: (2020-07-01)

The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention
by: Arshad, Suhaila
Published: (2021)

Skin Whitening Cosmetics: Feedback and Challenges in the Development of Natural Skin Lighteners
by: Pauline Burger, et al.
Published: (2016-10-01)

Beneficiary Foci Types and Performance Appeals in Green Advertising
by: Dooyoung Choi, et al.
Published: (2020-08-01)

Relationship of advertising appeals, corporate reputation and brand advocacy: The mediation role of brand loyalty
by: Asif Mahmood, et al.
Published: (2020-06-01)

Linking Luxury Brand Perceived Value, Brand Attachment, and Purchase Intention: The Role of Consumer Vanity
by: Kristina Petravičiūtė, et al.
Published: (2021-06-01)

Shocking contents in social and commercial advertising / Šokiruojantys turiniai socialinėje ir komercinėje reklamoje
by: Pavel Skorupa
Published: (2014-12-01)

Influence of Consumer Cosmopolitanism on Purchase Intention of Foreign vs. Local Brands: A Developing Country Perspective
by: Srivastava, A., et al.
Published: (2021)

INFLUENCE OF THE BRAND ON PURCHASE DECISION
by: KISS MARTA
Published: (2016-12-01)

Investigating the role of commercialization on purchase intention
by: Naser Azad, et al.
Published: (2014-06-01)

THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION
by: Arum Nurhandayani, et al.
Published: (2019-12-01)

Influence of sensory stimuli on brand experience, brand equity and purchase intention
by: António C. Moreira, et al.
Published: (2017-02-01)

Anticipatory and Reactive Guilt Appeals : Their Influence on Consumer Attitudes and the Moderating Effect of Inferences of Manipulative Intent
by: Ceder, Josefin
Published: (2017)

Use of skin whitening products in Sri Lanka: an observational study
by: Sanjeewani Fonseka, et al.
Published: (2019-06-01)

Skin whitening agents: medicinal chemistry perspective of tyrosinase inhibitors
by: Thanigaimalai Pillaiyar, et al.
Published: (2017-01-01)

Impact of brand personality determinants towards purchasing intention: a study on branded umbrella products in Sri Lanka
by: Mohamed Riyas, et al.
Published: (2016-11-01)

PERAN BRAND AWARENESS MEMEDIASI DAYA TARIK IKLAN TERHADAP BRAND ATTITUDE INDOMIE DI KOTA DENPASAR
by: Wayan Arisna Pratiwi, et al.
Published: (2017-01-01)

THE EFFECT OF USING WHITENING CREAMS THAT CONTAIN MERCURY IN THE COMMUNITY
by: Pipim Septiana Bayasari, et al.
Published: (2020-12-01)

Personalized Online Advertisements as A Means of Enhancing Purchase Intention:The Mediating Effect of Advertising Value
by: Felicia Juliana Haloho, et al.
Published: (2020-12-01)

Negativní emocionální apely v reklamě: vizuální pozornost a vnímání
by: Tereza Petrová, et al.
Published: (2020-10-01)

WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE
by: Alfian Budi Primanto, et al.
Published: (2019-05-01)

Whitener pain - characteristic and fracture
by: Joanna Siminska, et al.
Published: (2019-02-01)