Media’s Strategic Use of Appeals and Cultural Values in Influencing Consumer Behavior and Purchase Intentions: An Examination of the Skin Whitening Phenomenon Among Highly-educated Young Chinese Adults

Media’s Strategic Use of Appeals and Cultural Values in Influencing Consumer Behavior and Purchase Intentions: An Examination of the Skin Whitening Phenomenon Among Highly-educated Young Chinese Adults

Bibliographic Details
Main Author: Zhang, Zeyu
Language:English
Published: Ohio University / OhioLINK 2021
Subjects:
Mass Communications
cultural values
advertising appeals
TV commercials
skin whitening
domestic brands
consumer behavior
purchase intention
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1626173058545024

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1626173058545024

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