"We Want Fish Sticks!": The Failed Rebranding of the New York Islanders

"We Want Fish Sticks!": The Failed Rebranding of the New York Islanders

Bibliographic Details
Main Author: Hirshon, Nicholas H.
Language:English
Published: Ohio University / OhioLINK 2016
Subjects:
Mass Communications
mass communication
history
marketing
sports branding
rebranding
hockey
National Hockey League
New York Islanders
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1467907905

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1467907905

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