Youthful Users' Participation in Facebook Brand Communities: Motivations, Activities, and Outcomes

Bibliographic Details
Main Author:	Xie, Quan
Language:	English
Published:	Ohio University / OhioLINK 2015
Subjects:	Communication Marketing Mass Media Mass Communications Facebook brand page Facebook brand community brand community online brand community social media marketing Facebook marketing Facebook usage consumer engagement motivation youthful users college students
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1420562909

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