AN EXPLORATION OF CULTURAL HERITAGE TOURISM USING THE BRAND PERSONALITY THEORY: AN EXAMPLE OF THE THREE MEMORIAL EDIFICES OF CONFUCIUS

Bibliographic Details
Main Author:	Zhao, Xingcun
Language:	English
Published:	Kent State University / OhioLINK 2019
Subjects:	Management Confucius
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=kent1558542739608648

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