AN EXPLORATION OF CULTURAL HERITAGE TOURISM USING THE BRAND PERSONALITY THEORY: AN EXAMPLE OF THE THREE MEMORIAL EDIFICES OF CONFUCIUS

AN EXPLORATION OF CULTURAL HERITAGE TOURISM USING THE BRAND PERSONALITY THEORY: AN EXAMPLE OF THE THREE MEMORIAL EDIFICES OF CONFUCIUS

Bibliographic Details
Main Author: Zhao, Xingcun
Language:English
Published: Kent State University / OhioLINK 2019
Subjects:
Management
Confucius
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=kent1558542739608648
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-kent15585427396086482021-08-03T07:11:12Z AN EXPLORATION OF CULTURAL HERITAGE TOURISM USING THE BRAND PERSONALITY THEORY: AN EXAMPLE OF THE THREE MEMORIAL EDIFICES OF CONFUCIUS Zhao, Xingcun Management Confucius The major objective of this research is to investigate if psychological factors have any impact on the perceived brand personality traits of the Three Memorial Edifices of Confucius in Qufu, China, and examine the regression between travel interests and desire, as well as the regression between travel desire and intention. 2019-08-16 English text Kent State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=kent1558542739608648 http://rave.ohiolink.edu/etdc/view?acc_num=kent1558542739608648 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Management
Confucius
spellingShingle Management
Confucius
Zhao, Xingcun
AN EXPLORATION OF CULTURAL HERITAGE TOURISM USING THE BRAND PERSONALITY THEORY: AN EXAMPLE OF THE THREE MEMORIAL EDIFICES OF CONFUCIUS
author Zhao, Xingcun
author_facet Zhao, Xingcun
author_sort Zhao, Xingcun
title AN EXPLORATION OF CULTURAL HERITAGE TOURISM USING THE BRAND PERSONALITY THEORY: AN EXAMPLE OF THE THREE MEMORIAL EDIFICES OF CONFUCIUS
title_short AN EXPLORATION OF CULTURAL HERITAGE TOURISM USING THE BRAND PERSONALITY THEORY: AN EXAMPLE OF THE THREE MEMORIAL EDIFICES OF CONFUCIUS
title_full AN EXPLORATION OF CULTURAL HERITAGE TOURISM USING THE BRAND PERSONALITY THEORY: AN EXAMPLE OF THE THREE MEMORIAL EDIFICES OF CONFUCIUS
title_fullStr AN EXPLORATION OF CULTURAL HERITAGE TOURISM USING THE BRAND PERSONALITY THEORY: AN EXAMPLE OF THE THREE MEMORIAL EDIFICES OF CONFUCIUS
title_full_unstemmed AN EXPLORATION OF CULTURAL HERITAGE TOURISM USING THE BRAND PERSONALITY THEORY: AN EXAMPLE OF THE THREE MEMORIAL EDIFICES OF CONFUCIUS
title_sort exploration of cultural heritage tourism using the brand personality theory: an example of the three memorial edifices of confucius
publisher Kent State University / OhioLINK
publishDate 2019
url http://rave.ohiolink.edu/etdc/view?acc_num=kent1558542739608648
work_keys_str_mv AT zhaoxingcun anexplorationofculturalheritagetourismusingthebrandpersonalitytheoryanexampleofthethreememorialedificesofconfucius
AT zhaoxingcun explorationofculturalheritagetourismusingthebrandpersonalitytheoryanexampleofthethreememorialedificesofconfucius
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