Of Symbolic Consumption and Brand Choice: An Empirical Testing of the Self-congruity Theory
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
Kent State University / OhioLINK
2012
|
| Subjects: | |
| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=kent1341322211 |