PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online

PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online

Bibliographic Details
Main Author: Sledzik, Christopher Steele
Language:English
Published: Kent State University / OhioLINK 2012
Subjects:
Communication
Marketing
Mass Communications
Technical Communication
Web Studies
online branding
public relations
PR
social media
SM
Internet
web sites
information architecture
world wide web
web design
homepage
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=kent1334608828
id ndltd-OhioLink-oai-etd.ohiolink.edu-kent1334608828
record_format oai_dc
spelling ndltd-OhioLink-oai-etd.ohiolink.edu-kent13346088282021-08-03T05:38:02Z PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online Sledzik, Christopher Steele Communication Marketing Mass Communications Technical Communication Web Studies online branding public relations PR social media SM Internet web sites information architecture world wide web web design homepage This thesis paper investigates how the main principles of online public relations are applied to create a brand for organizations in the digital world. Research of scholarly journals, acclaimed texts and recent articles discusses how public relations and information architecture theories and strategies have been applied to the World Wide Web to shape perceptions of key stakeholders. Based on the research findings, a content analysis was conducted reviewing brand web pages and social media activity to produce recommendations for a current business case. 2012-04-24 English text Kent State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=kent1334608828 http://rave.ohiolink.edu/etdc/view?acc_num=kent1334608828 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Communication
Marketing
Mass Communications
Technical Communication
Web Studies
online branding
public relations
PR
social media
SM
Internet
web sites
information architecture
world wide web
web design
homepage
spellingShingle Communication
Marketing
Mass Communications
Technical Communication
Web Studies
online branding
public relations
PR
social media
SM
Internet
web sites
information architecture
world wide web
web design
homepage
Sledzik, Christopher Steele
PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online
author Sledzik, Christopher Steele
author_facet Sledzik, Christopher Steele
author_sort Sledzik, Christopher Steele
title PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online
title_short PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online
title_full PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online
title_fullStr PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online
title_full_unstemmed PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online
title_sort pr and online branding corporate perceptions in a digital space: branding goodyear engineered products in the automotive aftermarket online
publisher Kent State University / OhioLINK
publishDate 2012
url http://rave.ohiolink.edu/etdc/view?acc_num=kent1334608828
work_keys_str_mv AT sledzikchristophersteele prandonlinebrandingcorporateperceptionsinadigitalspacebrandinggoodyearengineeredproductsintheautomotiveaftermarketonline
_version_ 1719422784889683968

Similar Items