PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online

PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online

Bibliographic Details
Main Author: Sledzik, Christopher Steele
Language:English
Published: Kent State University / OhioLINK 2012
Subjects:
Communication
Marketing
Mass Communications
Technical Communication
Web Studies
online branding
public relations
PR
social media
SM
Internet
web sites
information architecture
world wide web
web design
homepage
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=kent1334608828

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=kent1334608828

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