Approach/avoidance motivation: Extensions of the congruency effect

Bibliographic Details
Main Author:	Hammill, Amanda C.
Language:	English
Published:	Cleveland State University / OhioLINK 2008
Subjects:	Marketing Psychology Regulatory Focus BIS/BAS Consumer Psychology Approach/ avoidance Motivation
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=csu1216741968

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