MIXED METHODS STUDY OF FACTORS INFLUENCING BUSINESS TO BUSINESS (B2B) SALES PERFORMANCE: THE ROLE OF DESIGN ATTITUDE

MIXED METHODS STUDY OF FACTORS INFLUENCING BUSINESS TO BUSINESS (B2B) SALES PERFORMANCE: THE ROLE OF DESIGN ATTITUDE

Bibliographic Details
Main Author: St. Clair, Donald Philip
Language:English
Published: Case Western Reserve University School of Graduate Studies / OhioLINK 2018
Subjects:
Marketing
Management
sales performance
design attitude
passion
sales technology use
value co-creation incentives
intrinsic and extrinsic motivation
systems thinking
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=case1522852069581315

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=case1522852069581315

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