ANTECEDENTS AND OUTCOMES OF PERCEIVED CREEPINESS IN ONLINE PERSONALIZED COMMUNICATIONS

ANTECEDENTS AND OUTCOMES OF PERCEIVED CREEPINESS IN ONLINE PERSONALIZED COMMUNICATIONS

Bibliographic Details
Main Author:	Stevens, Arlonda M.
Language:	English
Published:	Case Western Reserve University School of Graduate Studies / OhioLINK 2016
Subjects:	Marketing Information Science Management Mass Media Creepy Creepy Marketing Personalized Communication Transparency Control Creepy Quadrant Online Information Privacy Concerns Online Behavioral Advertising Data Privacy Trust Customer Satisfaction
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=case1459413626

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