ANTECEDENTS AND OUTCOMES OF PERCEIVED CREEPINESS IN ONLINE PERSONALIZED COMMUNICATIONS

ANTECEDENTS AND OUTCOMES OF PERCEIVED CREEPINESS IN ONLINE PERSONALIZED COMMUNICATIONS

Bibliographic Details
Main Author: Stevens, Arlonda M.
Language:English
Published: Case Western Reserve University School of Graduate Studies / OhioLINK 2016
Subjects:
Marketing
Information Science
Management
Mass Media
Creepy
Creepy Marketing
Personalized Communication
Transparency
Control
Creepy Quadrant
Online Information Privacy Concerns
Online Behavioral Advertising
Data Privacy
Trust
Customer Satisfaction
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=case1459413626

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=case1459413626

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