The mediating role of hedonic shopping value in apparel shopping satisfaction
The purpose of the present study was to investigate the moderating role of hedonic shopping value in shopping experience satisfaction in the context of clothing shopping. Hedonic shopping value is an emotional and hedonic appreciation of shopping. According to the existing literature, consumers'...
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| Language: | en_US |
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2012
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| Online Access: | http://hdl.handle.net/1957/29901 |