Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman.
Branding and consciously aiming for a certain brand identity has been practised for over four centuries. Irrespective of whether it is a business to consumer or business to business environment, marketing and branding are aimed at increasing volume, and therefore revenue, but is also about adding so...
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| Language: | en |
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North-West University
2014
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| Online Access: | http://hdl.handle.net/10394/9831 |