Factors influencing customer retention, satisfaction and loyalty in the South African banking industry
Customer retention, loyalty and satisfaction are extremely important elements in any company’s strategy, especially in the highly competitive South African banking industry. Understanding the various factors that could influence these constructs is therefore critical to organizational success. Sever...
| Main Author: | |
|---|---|
| Language: | en |
| Published: |
North-West University
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10394/9009 |