Die aankoopgedrag van voedselprodusente met die aankoop van trekkers / Burger Paul Andries
Buying behaviour is a complex, wide– ranging field, intricately associated with human mental processes, responding to environmental stimuli. Understanding the customer and being able to predict their behaviour, is of prime importance to all marketers and marketing strategists for two reasons: Firstl...
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North-West University
2012
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| Online Access: | http://hdl.handle.net/10394/7316 |