The impact of competition on the product-market strategies of entities in the pharmaceutical industry / Sharon Horsten
There can be little doubt that competition in the pharmaceutical industry has increased considerably over the past few years. Growth in the pharmaceutical industry in South Africa has been affected adversely in recent years by the increased competition from generic drug manufacturers. As soon as a d...
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North-West University
2009
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| Online Access: | http://hdl.handle.net/10394/549 |