The use of mobile phones in consumer panel research / Jacobus Johannes van Staden.
A consumer research panel is a representative collection of individuals whose consumption habits are continually monitored by a marketing research company. It is designed to study the behaviour rather than the attitudes of consumers in the fast moving consumer goods (FMCG) sector. The analysed and i...
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North-West University
2011
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| Online Access: | http://hdl.handle.net/10394/4835 |