The influence of mobile internet on advertising to consumers in the short–term insurance industry / by Shandukani A. Davhana

Marketing and advertisement activities are transforming as new digital media streams emerge. It is believed that the first major digital transition took place when broadcast media such as television and cinema, also called first screen, to the PC Internet, referred to as the second screen, entered t...

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Bibliographic Details
Main Author: Davhana, Shandukani Albert
Published: North-West University 2011
Subjects:
Online Access:http://hdl.handle.net/10394/4479