A competitiveness model for tourism products / Alvera Visser

Competitiveness is an important matter receiving increasing attention by the tourism industry. There is an intense focus on destination competitiveness and it became evident that smaller tourism products are mostly excluded. The main aim of this study was therefore to develop a competitiveness model...

Full description

Bibliographic Details
Main Author: Visser, Alvera
Published: North-West University 2011
Subjects:
Online Access:http://hdl.handle.net/10394/4436