A brand loyalty model for arts festivals / Susanna Elizabeth Burger
The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals being staged annually in South Africa, it is clear that festivals are competing with each other to attract and retain visitors in order to remain sus...
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| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10394/14478 |