Child consumers' perception of colour and graphics in cereal box packaging design / Sophia Dorathea Visser
Literature addressing South African children as consumers is limited. Considering the growing importance of this young emerging market, a study addressing some aspects of the South African child as a consumer might provide valuable information and guidelines to marketers and manufacturers, in partic...
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North-West University
2009
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| Online Access: | http://hdl.handle.net/10394/1338 |