Visitor segmentation of arts festivals : a comparative study of three events / Véronique Pissoort
The purpose of this study was to identify tourist profiles as a segmentation variable for three festivals (Innibos, Oppikoppi and Volksblad). Numerous segmentation studies have been done in the past; however, few were done where profiles were used as variables for segmentation of arts festivals. Mar...
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North-West University
2009
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| Online Access: | http://hdl.handle.net/10394/1298 |