The relationship between employees' perceptions of Solidarity's corporate brand and their CSR project, Helping Hands / Lydia van der Kooy
The focus of marketing for modern companies who have a high profile and who are constantly in public view has shifted from traditional marketing to one of having and enhancing relationships with stakeholders, including their employees. As stakeholders’ perceptions of a company are important, it has...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10394/12058 |