Market segmentation of triathletes participating in Ironman South Africa / Esmarie Myburgh

Market segmentation of triathletes participating in Ironman South Africa / Esmarie Myburgh

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A triathlon can be described as the combination of the three athletic competencies swimming, cycling and running where each of the items is performed in a specific order and vary in distance. A triathlon is a very select sport that only attracts specific participants, seeing that constant training i...

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Bibliographic Details
Main Author: Myburgh, Esmarie
Language:en
Published: 2014
Subjects:
Triathlons
Ironman South Africa
Market segmentation
Motives to participate and frequency of participation
Driekamp
Ysterman Suid-Afrika
Marksegmentering
Motiewe tot deelname
Aantal deelname
Online Access:http://hdl.handle.net/10394/11907

Internet

http://hdl.handle.net/10394/11907

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