Modelling the factors that influence Generation Y students' attitudes towards advertising in the facebook environment / Hilda Bongazana Dondolo
Previous research has provided insights into factors influencing attitudes toward advertising in general, and those factors influencing attitudes toward advertising in a particular medium. However, attitudes towards Facebook advertising, especially those of Generation Y, have received relatively lit...
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| Language: | en |
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North-West University
2014
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| Online Access: | http://hdl.handle.net/10394/10628 |