Persuasion through other-orientedness: an exploration in empathic influence tactics

Qualities that make a person persuasive have been well-studied in the persuasion literature, typically considering such qualities as credibility, expertise, attractiveness, similarity, or likeability (Briñol & Petty, 2006; Chaikan, 1980; Maddux & Rogers, 1980; Pornpitakpan, 2004). Wo...

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Online Access:http://hdl.handle.net/2047/D20293304