Data-driven brand communication: exploring ways in which storytelling visualization can be used for brand communication.
Storytelling is a classic technical approach in the advertising industry that has helped a large number of businesses achieve great success. However, besides the traditional fantasy-story advertising, a lot of data shows that the scientific data graphs can increase the persuasiveness of advertising...
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| Online Access: | http://hdl.handle.net/2047/D20290237 |