A study of electronic service quality on fitness firms: A customer perspective
<p>Electronic service quality (ESQ) and customer orientation (CO) have become key tools to succeed in the competitive marketplace. Thus, the purpose of this research was to study how CO as perceived by the customers impacts their perception about the firms ESQ and to study the impact of this p...
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| Format: | Others |
| Language: | en |
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MSSTATE
2015
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| Online Access: | http://sun.library.msstate.edu/ETD-db/theses/available/etd-05142015-162451/ |