Cannibalization effects of products in Zara's stores and demand forecasting

Thesis: S.M., Massachusetts Institute of Technology, Engineering Systems Division, 2015. In conjunction with the Leaders for Global Operations Program at MIT. === Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2015. In conjunction with the Leaders for Global Opera...

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Bibliographic Details
Main Author: Kong, Evelyne L
Other Authors: Georgia Perakis and Bruce Cameron.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2015
Subjects:
Online Access:http://hdl.handle.net/1721.1/98728