A marketing mix model developed from single source data : a semiparametric approach

A marketing mix model developed from single source data : a semiparametric approach

Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Physics, 1991. === Includes bibliographical references (leaves 215-222). === by Makoto Abe. === Ph.D.

Bibliographic Details
Main Author: Abe, Makoto
Other Authors: John D.C. Little.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2014
Subjects:
Physics
Online Access:http://hdl.handle.net/1721.1/85714

Internet

http://hdl.handle.net/1721.1/85714

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