Prospective marketing meta-analysis and a novel web-based media-mix modeling experiment
Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2012. === Cataloged from PDF version of thesis. === Includes bibliographical references (p. 89-90). === Prospective meta-analysis, pioneered in the biomedical field, is the meta-analysis of...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2013
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| Online Access: | http://hdl.handle.net/1721.1/77444 |