Digital asset pricing in the textbook market

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2011. === Cataloged from PDF version of thesis. === Includes bibliographical references (p. 101-104). === The U.S. college textbook market is in the midst of a seismic shift: publishers are creating new products, stu...

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Bibliographic Details
Main Author: Molina, Katherine (Katherine V.)
Other Authors: Catherine Tucker.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2011
Subjects:
Online Access:http://hdl.handle.net/1721.1/65784