Measuring the effects of online advertising on human behavior using natural and field experiments
Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Economics, 2010. === Cataloged from PDF version of thesis. === Includes bibliographical references. === This thesis investigates the effects of online advertising on human behavior: clicks, new-account sign-ups, and retail sales. Five...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2011
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| Online Access: | http://hdl.handle.net/1721.1/62403 |