Mobile marketing strategies for B2C companies
Thesis (S.M. in System Design and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2010. === Cataloged from PDF version of thesis. === Includes bibliographical references (p. 60). === Mobile application ('apps') development is a recent pandemic phenomenon;...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2010
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| Online Access: | http://hdl.handle.net/1721.1/59272 |