De-commoditizing the commercial jet engine business
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2007. === Includes bibliographical references. === This thesis project is a comprehensive application of the Delta Model at a major jet engine manufacturer. It will assess and contrast customer segmentation and custo...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2007
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| Online Access: | http://hdl.handle.net/1721.1/39517 |