0 + 0 = 1 : the appliance model of selling software bundled with hardware

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2007. === Includes bibliographical references (leaves 95-103). === The business model of selling software bundled with hardware is called the appliance model. As hardware becomes...

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Bibliographic Details
Main Author: Hein, Bettina
Other Authors: Michael A. Cusumano.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2007
Subjects:
Online Access:http://hdl.handle.net/1721.1/39504