Advertising effects of FSIs

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1992. === Includes bibliographical references (leaves 42-43). === by Elizabeth B. Jones. === M.S.

Bibliographic Details
Main Author: Jones, Elizabeth B. (Elizabeth Bulkley)
Other Authors: John D.C. Little.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2007
Subjects:
Online Access:http://hdl.handle.net/1721.1/39040