Simulated test marketing : its evolution and current state in the industry
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2006. === Includes bibliographical references (p. 33-34). === Simulated test markets are powerful tools that are used frequently to aid marketing managers in making a go/no-go decision before bringing a product to te...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2007
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| Online Access: | http://hdl.handle.net/1721.1/37225 |