The strategic choice between "standardization" and "differentiation" in R&D

The strategic choice between "standardization" and "differentiation" in R&D

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2006. === Includes bibliographical references (leaves 58-59). === In today's world of advanced technology and global reach, one company cannot necessarily make a significant...

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Bibliographic Details
Main Author:	Adachi, Satoru
Other Authors:	Michael A. Cusumano.
Format:	Others
Language:	English
Published:	Massachusetts Institute of Technology 2007
Subjects:	Management of Technology Program.
Online Access:	http://hdl.handle.net/1721.1/37142

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