The strategic choice between "standardization" and "differentiation" in R&D

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2006. === Includes bibliographical references (leaves 58-59). === In today's world of advanced technology and global reach, one company cannot necessarily make a significant...

Full description

Bibliographic Details
Main Author: Adachi, Satoru
Other Authors: Michael A. Cusumano.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2007
Subjects:
Online Access:http://hdl.handle.net/1721.1/37142